Case Study: Luisa Via Roma reduces bot traffic and protects shopper experience with Akamai Technologies' Bot Manager

Luisa Via Roma Paves the Way for More Online Shoppers by Mitigating Bot Traffic with Akamai Bot Manager

Luisa Via Roma is a Florence-based luxury fashion retailer whose global e-commerce site serves millions of shoppers and drives over 95% of company revenue. As traffic grew, so did sophisticated bot activity—making it difficult to distinguish legitimate shoppers from automated traffic and threatening site performance, pricing integrity, and customer experience.

The company deployed Akamai Bot Manager (leveraging existing Akamai services) and integrated it with Akamai Luna Property Manager and Google Invisible reCAPTCHA to certify legitimate sessions, tune caching for valuable crawlers, and create custom mitigation policies. Within six months Luisa Via Roma cut unknown bot traffic from >75% to <25% and reduced total bot traffic from 45% to 25%, improving the shopping experience, realizing the value of its site redesign, and giving the team confidence to drive more traffic.

Luisa Via Roma

Fabio Testa

Software Architect