Case Study: Internet Mall achieves faster mobile performance and strategic optimization with Akamai Technologies

Leading e-Retailer in Central and Eastern Europe, Selects mPulse to Prioritize Optimization Efforts and Improve Site Performance

Internet Mall (part of the MALL Group) is a leading e‑retailer in Central and Eastern Europe, operating multiple country and niche sites that together handle about 15 million visits per month. Facing a growing share of mobile traffic, the company saw a large performance gap between desktop and mobile that its synthetic and point‑in‑time tools couldn’t explain, and needed to prioritize optimization work to protect conversions and average order value.

Internet Mall implemented Akamai mPulse as a Real User Measurement solution, integrating it via Google Tag Manager to gain rich segmentation, real‑time monitoring and what‑if modeling. mPulse quickly pinpointed issues (for example, slow scrolling on MacBook touchpads) and helped detect an infrastructure fault on Black Friday that would have cost significant revenue; its modeling redirected optimization efforts to the pages that actually drive revenue. As a result, the retailer closed the mobile/desktop performance gap, improved the shopping experience, and uses mPulse to more efficiently focus internal resources across its sites.

Internet Mall

Michal Taborsky

Chief Technology Officer