Case Study: Kantar Worldpanel achieves 450% improvement in global web application performance and 40% reduced hosting costs with Akamai Technologies

Kantar Worldpanel Boosts Global Web Application Performance by 450% While Reducing Hosting Costs by 40%

Kantar Worldpanel, a global leader in consumer panel insights, relied on its web application WorldpanelOnline to deliver real‑time data to clients and employees worldwide. Poor global Internet and CDN performance, plus the complexity of unsynchronized data across two data centers, made the app slow, error‑prone and costly to operate — prompting a need for better global performance, a single view of data and reduced infrastructure complexity.

Kantar tested and deployed Akamai’s whole‑site acceleration (Akamai Ion, IP Application Accelerator and China CDN), which improved application performance in target geographies by up to 450%. The company consolidated into a single data center, cut hosting costs by 40%, simplified management, eliminated failed uploads and delivered a much faster, more reliable experience for users.

Kantar WorldPanel

Richard Bond

Lead Architect