Case Study: InterContinental Hotels Group (IHG) achieves faster site performance, higher look-to-book conversion and increased annual online revenue with Akamai Technologies

InterContinental Hotels Group (IHG) partnered with Akamai to optimize their site performance and online availability, leading to significant improvements in their "look-to-book" conversion rates and total annual revenue generated from their branded online

InterContinental Hotels Group (IHG), the world’s largest hotel company serving about 120 million customers annually across 535,000 rooms in 100 countries, needed to maintain world-class online service and booking functionality for a large, geographically dispersed customer base. As an e-commerce pioneer in the industry, IHG faced the challenge of ensuring that its online experience matched the quality of its in-hotel service so customers could easily review, book, cancel or modify reservations.

IHG partnered with Akamai to optimize site performance and availability, producing immediate improvements in page download times, transaction processing speed and overall site uptime. Those performance gains enabled richer content and personalization features, drove higher “look-to-book” conversion rates and increased total annual revenue from IHG’s branded online sites.

IHG

Bryson Koehler

Director of Global Internet Services