Case Study: Half Price Drapes achieves year-over-year conversion increases by optimizing images and site delivery with Akamai Technologies

Half Price Drapes Increases Year-Over-Year Conversions by Optimizing Images and Site Delivery with Akamai Solutions

Half Price Drapes is a family-owned e-commerce retailer of window coverings that manages a site of roughly 2,500 pages and over 100,000 images, serving up to 100,000 monthly visitors (about 60% on mobile). The company struggled to balance high-quality imagery and a complex, dynamic site architecture with fast page load times and time-sensitive shopper expectations.

Half Price Drapes implemented Akamai Image Manager, Ion, and mPulse to optimize and deliver images per visitor device and browser, monitor real user performance, and accelerate site delivery. As a result, homepage load time dropped to under three seconds (key pages load in three to five seconds), the team gained actionable visitor insights and fixed performance bottlenecks, and the faster experience contributed to year‑over‑year increases in conversion rates.

Half Price Drapes

Steve Basch

E-Commerce Manager