Case Study: Fruugo.com achieves faster site performance, a 5% conversion lift and scalable global expansion with Akamai Technologies

Global Online Shopping Marketplace Fruugo Leverages Akamai to Support Rapid International Expansion

Fruugo.com is a UK‑based global online marketplace that brings retailers from many countries into a single, secure shopping site. As Fruugo pursued rapid international expansion, it expected traffic to grow about 200% year‑on‑year and needed a scalable technology partner to improve site performance, boost conversions, and handle growing volumes of web traffic.

Fruugo selected Akamai’s global CDN for its reach, speed and price/performance, enabling faster, more consistent delivery of site content. The deployment improved page load speeds, produced an immediate 5% uplift in conversion rate and reduced abandonment, increased customer satisfaction, and delivered consistent monthly billing.

Fruugo.com

Glen Richardson

Chief Marketing Officer