Case Study: Rediff.com achieves 5x traffic scalability and 99.9% availability with Akamai Technologies

Five Fold Traffic Increase On Rediff.Com - Rediff Delivers Smoothly Using Akamai's Globally Distributed Network

Rediff.com is India’s premier online media and services portal with about 45 million registered users and roughly 4 million daily visitors. With a globally distributed audience, Rediff needed lightning-fast content delivery, high availability for breaking news and events, and the ability to absorb large, event-driven traffic spikes without costly infrastructure expansion.

Rediff implemented Akamai Media Delivery Solutions (streaming, HTTP/content and secure delivery) to serve content from a global CDN. The outcome: 97% of content served via Akamai, 99.9% availability, successful handling of a 500% traffic surge during a cricket series with no extra infrastructure, dramatically reduced origin load and TCO, longer user engagement, and enablement of new services such as online music sales, personalization and Web 2.0 features.

Rediff

Jasmeet Singh

VP Strategic Alliances, Rediff.com