Case Study: Business Standard achieves fast, credible digital reporting and increased subscriptions with Akamai Technologies

Fast, Credible Reporting for a New Generation of Business Leaders

Business Standard, a 45‑year‑old Indian business newspaper with about 15 million unique monthly visitors, needed to evolve its digital edition to attract younger readers by delivering richer, faster, more dynamic content. Rising traffic and spikes during breaking news exposed limits in its origin servers, causing slow page loads and risking reader engagement and discoverability on platforms like Google and social aggregators.

Business Standard adopted Akamai’s Dynamic Site Accelerator and Download Delivery to offload dynamic and static assets, maintain a seamless paywall experience, and deliver content faster. The move noticeably improved site performance and search/aggregator visibility, supported its 15 million monthly visitors, boosted premium digital subscriptions, and freed the team to launch initiatives such as B‑school partnerships and interactive quizzes.

Business Standard

Shailendra Kalelkar

Digital Business Head