Case Study: Nativo achieves 100% uptime and consistent ad-serving performance with Akamai Technologies

Ensuring Uptime and Consistent Performance of its Ad-Serving Platform

Nativo is a native-ad technology platform that serves brand content for more than 350 premium publishers and 300 advertisers. As traffic grew tenfold, Nativo’s distributed ad stack needed guaranteed low-latency delivery and fault tolerance, but its cloud provider’s DNS/load‑balancing routed users only by geography, causing uneven load, higher latency, and no automatic failover between data centers—putting uptime and client commitments at risk.

Nativo deployed Akamai’s Download Delivery, Global Traffic Management and Fast DNS to add real-time, performance‑based routing and automatic failover. The result: consistent, fast ad delivery with 100% uptime, balanced traffic without adding servers, greater confidence with publishers and advertisers, and the ability to scale internationally as the business grows.

Nativo

Oded Cohen

SVP of Engineering