Case Study: David's Bridal achieves double peak-traffic capacity and 90% infrastructure reduction with Akamai Technologies

David's Bridal Supports Double The Peak Traffic While Reducing Infrastructure By 90% And Bandwidth Requirements By 98%

David's Bridal, the nation’s largest bridal retailer with over 330 stores and a highly dynamic e-commerce site (peaking around 600,000 page views and 220,000 uniques per day), needed to improve site performance and scalability without large capital outlays. The company’s goals were to defer hardware build-out and ensure shoppers could use all site features—including new enhancements—smoothly during traffic spikes.

By deploying Akamai’s Dynamic Site Accelerator to cache dynamic content at the edge and apply page-level cache rules, David's Bridal cut web application servers by 40%, web server utilization by 90%, CPU use by 70% and bandwidth needs by 98%, while supporting roughly 200% more peak traffic. The solution delivered on-demand scaling, deferred infrastructure costs, improved user experience, and positioned the company for future growth.

David's Bridal

Stan Payson

Vice President of Interactive Technology, David's Bridal