Case Study: Crown Media nearly doubles online audience reach and unlocks new revenue with Akamai Technologies' Adaptive Media Player

Crown Media Takes Advantage of Akamai Adaptive Media Player to Nearly Double Hallmark Channel Online Audience Reach and Unlock New Sources of Revenue

Crown Media Family Networks, the owner of Hallmark Channel and sister networks known for its prolific holiday programming, needed to expand beyond traditional TV to meet changing viewer habits. The company was managing multiple vendors and platform-specific players, lacked robust support for live linear streaming and Nielsen digital measurement, and faced complex integrations that limited audience insights and monetization.

Crown Media implemented Akamai’s Adaptive Media Player (AMP) as a single, cross-platform player with adaptive bitrate playback, Nielsen tracking, FreeWheel, Adobe and Comscore integrations, and live linear support. With Akamai’s engineering support, Crown simplified operations and app development, nearly doubled its online audience during the Christmas 2018 season, unlocked full monetization of content, and achieved higher app store ratings while positioning itself for further ad-yield improvements.

Crown Media