Case Study: Beyond the Rack achieves 20% faster site performance, lower bandwidth costs and stronger security with Akamai Technologies

Beyond The Rack Continues Aggressive Growth While Containing Costs And Protecting Their Site Using The Akamai Intelligent Platform

Beyond the Rack is a fast-growing, members‑only flash‑sale retailer offering designer apparel, accessories and home goods at steep discounts. With millions of members and daily limited‑time sales that kick off at 11 AM ET, the site faced intense peak traffic, increasing exposure to malicious traffic, and pressure to contain operating costs while maintaining fast, reliable shopping experiences.

Beyond the Rack deployed Akamai Dynamic Site Accelerator and Web Application Firewall to cache content at the edge, filter bad traffic before it reaches origin servers, and scale on demand. The result: roughly 20% faster page loads during peaks, protection from denial‑of‑service and application‑layer attacks, reduced bandwidth costs, and the confidence to pursue aggressive growth and reinvest savings into marketing.

Beyond The Rack

Ted Guglielmi

Chief Technology Officer, Beyond the Rack