Case Study: Banzai achieves scalable HD mobile video delivery and higher ad revenue with Akamai Technologies

Banzai enriches its digital video offering and ensures the best viewing experience on mobile devices

Banzai, a leading Italian e-commerce operator and digital publisher reaching over 18 million unique monthly visitors across properties like ePRICE and GialloZafferano, needed greater control over its growing online video strategy. Reliant on YouTube, the company faced limits on ad formats, struggled to monetize effectively, and needed to ensure high-quality, multi-device playback during seasonal traffic peaks.

Banzai implemented Akamai Media Delivery Solutions, Akamai Media Analytics and a partner delivery platform (Mosaico), plus an in‑house video CMS and Dynamic Site Accelerator. The move enabled uninterrupted HD streaming, mobile delivery and flexible ad formats, supported traffic surges up to 3 Gbps and ~15 TB/day, and drove a 43% improvement in site performance in Italy (283% globally), a 453% increase in video impressions (30M to 166M), higher ad revenues and clear ROI.

Banzai

Andrea Santagata

Chief Executive Officer