Case Study: Audi AG achieves 90% faster page loads and global web acceleration with Akamai Technologies

Audi AG satisfies customers and dealers around the world with accelerated web content

Audi AG, the premium German automaker behind audi.com (about one million monthly visitors), faced poor global web performance from its centrally hosted site — in some markets like Korea pages took around 80 seconds to load. The company needed a time- and cost-sensitive way to improve worldwide response times, support streaming-heavy marketing campaigns, and boost the performance of its configurator and content management system without decentralizing its infrastructure.

Audi partnered with Akamai to accelerate delivery via a CDN and routing optimizations. The solution cut page-load times by about 90% (Korea to ~7–8 seconds), offloaded roughly 80% of content from Audi’s servers, absorbed peak traffic (up to 260 Mbps) for a flawless A3 campaign, sped up CMS and configurator performance, and improved Europe–Asia transfer speeds by up to 40%, making Akamai a long-term technology partner.

Audi AG

Christian R

Audi AG