Case Study: Bridgestone Corporation achieves ~30% faster global website performance and improved mobile image delivery with Akamai Technologies

Akamai’s comprehensive global CDN network and its adaptive imaging solutions allow Bridgestone to deliver super fast web experiences, even on mobile

Bridgestone, the world’s largest tire and rubber manufacturer, redesigned its global website but faced slow page loads for the majority of visitors who access the site from outside Japan. The company also adopted responsive design and heavier, image-rich pages that risked further degrading performance, and needed the site to surface localized product information and navigation for users in different regions.

Bridgestone implemented Akamai Ion’s global CDN, IP-based content delivery and Adaptive Image Compression to speed delivery and serve regional content dynamically. The rollout cut average load times for non‑Japan visitors by about 30%, reduced iPhone image sizes by ~65% (improving image display times by ~10%), and enabled locale-specific navigation without additional internal development.

Bridgestone Corporation

Nobuhiro Tarumi

PR Department Section 3