Case Study: HauteLook achieves 200% member growth and 400% revenue increase with Akamai Technologies Web Performance Solutions

Akamai Web Performance Solutions supports 200% growth in HauteLook member base and 400% revenue boost

HauteLook, a members-only online retailer in Los Angeles, struggled with massive traffic spikes every morning when sale-event emails went out, putting strain on its dynamic site and hosted infrastructure. To keep the shopping experience fast and reliable while supporting rapid growth, HauteLook turned to Akamai Technologies and its Akamai Web Performance Solutions.

Akamai Technologies implemented a CDN-based web performance solution with dynamic acceleration to absorb flash crowds, offload traffic, and deliver content quickly and consistently. The result was about 95% of site requests offloaded, 100% availability, and performance that held even during peaks above 70% of average traffic. With Akamai Technologies, HauteLook also reported 200% growth in its member base and a 400% revenue increase, while meeting PCI compliance requirements.

Hautelook

Kevin Diamond

CTO