Case Study: Vizury achieves 100% uptime and 95% content offload for faster ad delivery with Akamai Technologies

Akamai helps Vizury deliver content to 800 million users worldwide

Vizury, a Bangalore-based digital CRM and online ad platform serving customers in 40+ countries, was straining under a centralized data-center architecture that caused ad-insertion delays, hurt click-throughs and revenue, and threatened its planned global expansion across varied devices and networks. Buying more hardware and bandwidth would have been slow and costly, so Vizury needed a fast, scalable alternative to maintain tight performance SLAs.

The company adopted Akamai’s Web Performance Solution and moved roughly 95% of its ad traffic to Akamai’s distributed cloud, putting ads closer to end users. The change reduced latency, delivered 100% uptime, and let Vizury add capacity instantly without extra capital or diverting internal resources, enabling consistent user experiences and rapid expansion into new markets.

Vizury

Mansoor Alicherry

Head of Engineering