Case Study: New York Post averts traffic crisis and achieves 20x faster page loads with Akamai Technologies

Akamai Helps The New York Post Avert A Crisis As It Serves An Exclusive News Story That Generates Record-Breaking Traffic

The New York Post, a long‑established daily newspaper with a high‑traffic online edition, faced a crisis when an exclusive May 30, 2007 story generated a record traffic spike that overwhelmed its web infrastructure, risking downtime and unmet advertiser and reader expectations. The Post needed a fast recovery, on‑demand capacity without costly hardware buildout, and assurance that advertisers’ exposure would be preserved.

Akamai completed an emergency integration within hours, restoring service and delivering a more than 20× faster homepage download, instant scalability and improved availability. The solution avoided purchasing extra servers, reduced bandwidth pressure, protected brand and ad value, and became a permanent part of the Post’s infrastructure strategy.

New York Post

Richard Cernese

Manager of Online Production, New York Post