Case Study: Fairmont Hotels & Resorts nearly doubles conversion rate and increases year-over-year online bookings by 40% with Akamai Technologies

Akamai helps Fairmont Hotels & Resorts nearly double its conversion rate and increase year-over-year online bookings by 40%

Fairmont Hotels & Resorts, a global luxury hotel group with over 50 properties, faced a challenge updating Fairmont.com to reflect its premium brand while serving more than a million monthly visitors worldwide. With core infrastructure based in North America, the company needed to improve site performance, scale for international growth, and deliver a consistent, rich online booking experience for affluent and time-sensitive guests.

Fairmont deployed Akamai’s cloud-based content delivery services to accelerate and scale its site. The result: end-to-end transaction response times improved by ~90%, global performance rose ~81% (132% in Asia Pacific), conversion nearly doubled during peak periods, and year-over-year online bookings increased 40%. The platform also supported large traffic spikes and richer media campaigns without additional hardware, enabling confident international expansion.

Fairmont Hotels & Resorts

Vineet Gupta

Senior Vice President of Technology