Case Study: Adobe achieves streamlined video publishing and nearly 10% trial download conversion with Akamai Technologies

Akamai enables Adobe TV to streamline end-to-end video management and publishing process and achieve nearly 10% trial download conversion rate

Adobe launched Adobe TV to educate and inspire creative professionals with daily instructional and promotional videos, but faced the challenge of quickly publishing new content to multiple channels while ensuring a flawless, high-quality viewing experience for a global audience and enabling nontechnical staff to manage frequent updates.

By adopting Akamai Stream OS and the Akamai Media Framework, Adobe automated metadata-driven publishing (including trial-download links), leveraged RSS feeds for the Adobe Media Player, and built a custom player and syndication workflow. The solution enabled a five-month launch, streamlined multi-channel publishing (2–6 new videos each weekday), supported over 1.3 million unique users and 21+ million views in two months, and helped achieve a nearly 10% trial-download conversion rate while maintaining consistent, high-quality playback.

Adobe

Bob Donlon

Executive Producer , Adobe TV