Case Study: adidas protects ecommerce and blocks bots with Akamai

adidas protects ecommerce and reduces server load with Akamai

adidas faced a growing epidemic of sophisticated bot attacks on its global ecommerce platform, including scalping, account takeover, and data scraping bots. These threats eroded profits, strained infrastructure, and damaged customer trust during high-traffic events. To address this, adidas partnered with Akamai Technologies for a dynamic security solution.

Akamai implemented a multilayered defense using its Bot Manager, Account Protector, and Content Protector solutions. This approach blocked malicious automation, reduced fraud, and protected sensitive data. For adidas, the results included ensuring fair access to products for real customers, reducing infrastructure strain and server costs, and improving overall platform performance and security during peak sales events.

Adidas