Case Study: huupe launches the world’s first smart basketball hoop with AJProTech

Huupe secures over $11M in funding with AJProTech

huupe, a cutting-edge sports tech startup, aimed to revolutionize the century-old game of basketball by creating the world's first smart basketball hoop. They partnered with AJProTech to overcome the challenge of transforming this traditional equipment with advanced, durable technology.

AJProTech engineered a complete solution, handling the industrial design, electronics, firmware, and software. They developed a production-ready smart hoop with a high-definition screen, machine vision for tracking performance, and over-the-air update capabilities. This work generated over $11M in funding for huupe, garnered significant media attention, and led to an early prototype being acquired by an NBA superstar.

huupe