Case Study: huupe launches a camera-free smart mini basketball hoop with AJProTech

huupe launches smart mini hoop with AJProTech and sells 10,000 units

huupe, a company creating smart basketball equipment, faced the challenge of making their advanced tracking technology more accessible and portable while maintaining user privacy and eliminating the need for cameras. They collaborated with the vendor AJProTech to develop a compact, door-mounted smart basketball hoop.

AJProTech implemented a privacy-focused solution using radar technology to accurately track shots, ball movement, and player activity without cameras. The result was the successful launch of the HUUPE Mini, which sold 10,000 units shortly after its debut and was showcased at CES 2025, receiving significant media attention and market recognition.

huupe