Case Study: Sullivan Engineering achieves an $80K deal in 60 days with Ajax Union

Sullivan Engineering wins $80K deal in 60 days with Ajax Union

Sullivan Engineering, an engineering firm, approached vendor Ajax Union with the challenge of lacking a marketing funnel and a way to nurture leads. Their existing marketing tactics were only producing low-quality leads, resulting in a low marketing ROI. They needed a comprehensive strategy to increase sales.

Ajax Union implemented a solution by creating and implementing a marketing funnel to convert leads using various lead magnets and email marketing campaigns. This allowed Sullivan Engineering to weed out low-quality leads and generate income from high-quality ones. In the first 60 days, with a $1.5K ad spend, they closed an $80K deal, achieving a 53:1 return on ad spend.

Sullivan Engineering