Case Study: Newlab boosts efficiency with Ajax Union's HubSpot CRM solution

Newlab boosts CRM adoption from 3-4 to almost 60 users with Ajax Union

Newlab, a community housing over 800 innovators and entrepreneurs, faced significant operational challenges due to its reliance on an outdated spreadsheet for membership tracking. This system caused inefficiencies and a lack of communication between departments, particularly during critical processes like member onboarding and offboarding. Ajax Union was engaged to implement a new, streamlined solution.

Ajax Union implemented a customized HubSpot CRM to centralize member data, space inventory, and company relationships. The solution included creating custom workflows, reports, and extensive training materials for the Newlab team. As a result of working with Ajax Union, the number of employees using the platform jumped from only 3-4 to nearly 60, drastically improving interdepartmental communication and operational efficiency across the entire organization.

Newlab