Case Study: DesignPoint Doubles Leads and Triples Website Traffic with Ajax Union

DesignPoint doubles leads and triples website traffic with Ajax Union

DesignPoint, a provider of intelligent 3D software, 3D printing, and design services, faced a challenge growing their business due to an inconsistent brand identity and a lack of cohesive marketing strategy. They partnered with the B2B digital marketing agency Ajax Union for a rebranding initiative to address these weaknesses.

Ajax Union implemented a comprehensive solution that included defining the company's core values, creating a new logo, and redesigning the website to be mobile-friendly. This rebranding effort by Ajax Union generated a 3x increase in website traffic and a 2x increase in the number of leads. The successful partnership and strengthened brand ultimately led to DesignPoint's acquisition by Hawk Ridge Systems.

DesignPoint