Case Study: conXpros generates $80K in revenue with Ajax Union

conXpros generates $80K in 3 months with Ajax Union

conXpros, a boutique lead generation company for home improvement contractors, faced the challenge of marketing their services without a cohesive strategy. Their previous attempts at running ads and email campaigns fell short. They partnered with the B2B digital marketing agency Ajax Union to develop a new plan, aiming to generate more revenue while spending no more than $35 per lead at a 30% closing rate.

Ajax Union constructed a full marketing funnel for conXpros, which included implementing a lead magnet, building email automation campaigns, and launching Google Ads and remarketing campaigns. Within three months, this strategy generated over $80,000 in revenue with only $11,000 in ad spend. Ajax Union helped conXpros achieve a 7:1 return on ad spend, exceed their lead cost goal with a cost per lead of $21, and achieve a 33% close rate.

conXpros