Case Study: Buy Supply builds a unified brand and wins new business with Ajax Union

Buy Supply secures a $5M contract with Ajax Union

The customer, Buy Supply, a supplier of industrial and commercial products, faced the challenge of expanding into new markets without a cohesive brand image or a substantial online presence. They turned to the vendor, Ajax Union, for support in rebranding and marketing strategy.

Ajax Union implemented a comprehensive solution that included a complete brand makeover, the creation of a targeted landing page, and the development of collateral for email, advertising, and social media campaigns. As a result, Buy Supply gained a unified brand image, built trust with new clients, and closed a multi-year $5 million contract. The vendor's work also helped the customer become an inaugural supplier for a new platform and create a sustainable pipeline of leads.

Buy Supply