Case Study: Buxton achieves clearer targeting and sales reporting with Ajax Union

Buxton aligns marketing strategy in 1 month with Ajax Union

Buxton, a data intelligence company offering an SaaS platform and consulting services, needed a cohesive marketing strategy to support its growth. The company lacked consistent brand messaging, clear targeting, and a defined sales and reporting strategy. To address these challenges, they partnered with the vendor Ajax Union.

Ajax Union implemented a comprehensive solution that included an in-depth workshop, the creation of new buyer personas and brand messaging, and detailed competitor and PPC audits. They developed a new, more aggressive PPC strategy and built an analytics dashboard to automate the tracking of sales and ad performance across multiple platforms. As a result of this partnership, Buxton gained clarity on its messaging, identified strategic weaknesses, located new market opportunities, and developed a vital infrastructure for determining ROI.

Buxton