Ajax Union
27 Case Studies
A Ajax Union Case Study
ABCO Systems, a provider of full-service customized distribution solutions, was struggling to generate high-quality leads through its digital marketing efforts. Their use of Google PPC ads and their website were only producing low-quality leads, resulting in a low marketing ROI. They called on the vendor, Ajax Union, to help them implement a winning strategy to increase sales.
Ajax Union refined ABCO Systems' ad strategy, created an automated marketing funnel using lead magnets and email campaigns, and added lead captures throughout their website. As a result, Ajax Union helped ABCO Systems decrease their website bounce rate by 89%, increase leads by 489%, and increase their website conversion rate by 1,941%, dramatically improving their ROI.