Case Study: MTV achieves a six-figure profit increase with Aiwo

Aiwo helps MTV achieve 6 figure increase in profit

MTV, a leading media corporation in Finland, faced the challenge of moving beyond simple metrics like NPS to truly understand its customers' open-ended feedback. They needed a way to transform this qualitative data into actionable insights to improve their products and customer experience, which led them to partner with Aiwo.

Using the Aiwo system, MTV was able to analyze large volumes of customer feedback to identify the root causes of both positive and negative experiences. This data-driven approach allowed them to discover and fix a major pain point with autoplay videos, which led to a tremendous increase in their CX score and a six-figure increase in profit.

MTV

Jan Rosnell

Service Design Lead