Case Study: BLUME2000 doubles online revenue with Aiven for Apache Kafka

BLUME2000 SE Doubles Online Revenue with Aiven

BLUME2000 SE, Germany’s leading flower and plants retailer, needed to modernize the legacy system behind its online business so it could improve the customer buying experience and scale more effectively. Managing its in-house infrastructure had become complex and time-consuming, and the company wanted a more responsive architecture to support growth in a hybrid cloud environment. It turned to Aiven for Apache Kafka to enable fast, reliable data transfer between applications.

Aiven implemented a fully managed Apache Kafka setup running in Google Cloud, with Terraform support and seamless integration across BLUME2000 SE’s cloud data stack, including data replication into BigQuery. The result was a more resilient, low-latency platform that handled major spikes in demand, helped BLUME2000 SE almost double online revenue during the COVID-19 lockdowns, and supported a 400% increase in order-related transactions during peak events like Mother’s Day. With Aiven, the retailer’s developers could focus on new services and customer experience instead of cluster management.

BLUME2000

Philipp Westphalen

FullStack Software Engineer