Case Study: Back Market scales globally with Aiven for Apache Kafka on Google Cloud

Back Market Expands Globally and Migrates Data to Aiven for Apache Kafka on Google Cloud

Back Market, a global leader in refurbished electronic goods, needed to move its operations to Google Cloud while migrating its critical Apache Kafka data streaming infrastructure without losing data or disrupting service. The company used Aiven for Apache Kafka to centralize and sanitize real-time data from multiple services and support analytics and AI-driven decision-making across its expanding global platform.

Aiven helped Back Market migrate several Kafka clusters across Europe, the US, Asia Pacific, staging, and development in just a few weeks, using migration tools, expert support, and VPC peering to keep systems connected. The result was a seamless move with no downtime, no interruption to business operations, lower risk and resource use, and a faster, more scalable real-time data foundation on Google Cloud.

Back Market

Tomer Levy

Data Engineer