Case Study: House of Blouse achieves up to 55% order-rate increase with AiTrillion email marketing

House of Blouse Increased Order Rate upto 55% via Email Marketing

House of Blouse is an Indian fashion brand that creates made-to-order blouses and sarees and wanted to maximize customer engagement and lift orders through targeted communications. They partnered with AiTrillion and used its engagement suite—most notably Email Marketing alongside Push Notifications, Smart Popups, Announcement Bar, Chatbot, Loyalty Rewards and Review Requests—to better connect with customers and drive conversions.

AiTrillion implemented a multi-channel engagement program, sending 324,960 emails and executing 429,108 engagement events while tracking 953,079 site visitors and 13,727 customer behaviors. The campaign engaged 95% of customers and drove measurable impact for House of Blouse, increasing order rate/email conversion up to 55%.

House of Blouse