Case Study: Restaurant Chain achieves 21,000+ CRM customers and $24,900 campaign ROI with Aislelabs Connect

Restaurant Chain - Customer Case Study

Restaurant Chain, a 13-location operator, wanted to massively overhaul its CRM to better collect, engage and market to guests and reduce “at risk” customers who hadn’t returned. They worked with Aislelabs, deploying the Aislelabs Connect guest WiFi solution to capture customer email, social profiles and visit behavior and to obtain marketing opt‑ins across their locations.

Aislelabs built a CRM that grew from 1,128 to 21,000+ unique customers in seven months, capturing 20,000+ email addresses, 10,000+ mobile numbers and rich demographic data. Using Aislelabs Connect the Restaurant Chain ran six targeted campaigns (including Smart Review), sent 21,502 emails (88.47% delivered), drove 2,490 repeat visits worth $24,900 in tracked ROI, saw 117 coupons claimed, and achieved a customer acquisition cost of approximately $0.32 each.