Case Study: Leading Global Shopping Centre Group boosts cosmetics store foot traffic and sales with Aislelabs

Leading Global Shopping Centre Group - Customer Case Study

Leading Global Shopping Centre Group, operating across Canada, the US and Europe and representing over half a billion square feet of assets, sought to help a cosmetics retailer in its portfolio increase sales by encouraging repeat visits. Using data collected from Aislelabs Flow and Connect, the challenge was to drive foot traffic by identifying a target demographic — women in a specific age group with particular interests who had previously visited cosmetics stores and spent meaningful time in-store.

Aislelabs used its Flow and Connect platforms to pinpoint and retarget that in-mall demographic, enabling focused campaigns to bring prior cosmetics shoppers back into stores. Aislelabs’ solution delivered measurable uplift in targeted foot traffic and transactions, helping the Leading Global Shopping Centre Group increase repeat customer visits and retail sales.