Case Study: Pizza Nova achieves 100% user growth and 15x ROI with Aislelabs

How Pizza Nova Achieved 100% User Growth and a 15x ROI

Pizza Nova, one of Ontario’s largest pizza chains with 140 stores, faced challenges building an efficient CRM that captured both online and offline customer behavior, enabled intelligent segmentation, and measured campaign ROI. To address this, Pizza Nova deployed Aislelabs’ product suite — Aislelabs Connect and Aislelabs Customer Hub — to collect in-store guest WiFi data and consolidate customer profiles for targeted marketing.

Aislelabs enabled Connect across all 140 stores and used Customer Hub to centralize personas, automate personalized journeys, and track campaign performance; within 12 months Pizza Nova achieved hundreds of thousands of opt-ins, sent millions of personalized emails, grew users 100%, realized a 15x ROI and increased customer lifetime value ten-fold. Aislelabs’ analytics also identified high-risk segments for re-engagement, improving repeat footfall measurement and overall marketing efficiency.

Pizza Nova

Ali Kiafar

Director of IT