Case Study: 360 Mall achieves unified customer data and 2X campaign engagement with Aislelabs

How 360 Mall Achieved Customer Centricity & Amplified Data Driven Marketing

360 Mall, a 1.3M sq.ft shopping, leisure and luxury destination owned by Tamdeen Group, faced fragmented customer data across web signups, guest WiFi, mobile apps, events and kiosks, with no centralized CRM and duplicate identities hampering personalization and campaign orchestration. To address this, 360 Mall partnered with Aislelabs, deploying Aislelabs Customer Hub and Aislelabs Connect to unify online and offline touchpoints and build a single view of each customer.

Aislelabs consolidated and enriched customer profiles across channels, enabling micro-segmentation, one-to-one personalized marketing, and ROI attribution; the unified CRM was implemented in under 10 months, amplifying over 35,000 unique profiles, delivering 2X campaign engagement via Aislelabs Connect, a 19% customer conversion within 10 months, and a 146% increase in organic customer acquisition.

360 Mall

Aram Mkrtchyan

General Manager, Marketing