Case Study: Boutique Grand Opening achieves 12,000 visits and $48K revenue with Aislelabs (Flow & Connect)

Attracting Customers to a Boutique Perfumery Grand Opening

Boutique Grand Opening—a grand opening event for a new perfumery at a North American shopping centre—needed to drive strong footfall from new and existing shoppers. The centre partnered with Aislelabs, deploying AislelabsFlow and AislelabsConnect to identify past visitors, cosmetics shoppers, and WiFi-connected brand loyalists for targeted outreach.

Aislelabs used Flow and Connect to build hyper-targeted segments via progressive profiling, then ran multichannel digital ads and email campaigns to drive RSVPs and visits while measuring campaign vs. post-campaign traffic. The effort reached 120,000 people with 310,000 impressions, delivered about 6,600 email-list visits on opening day and 12,000 visits over seven days, and generated an estimated $48,000 from a $5,000 ad spend (≈960% ROI), demonstrating Aislelabs’ measurable impact on footfall and revenue.