Case Study: Premier Shopping Centre Group achieves a 43% increase in returning shoppers and $54K revenue with Aislelabs

Activating Beauty Shoppers Using Ad Retargeting to Maximize ROI

Premier Shopping Centre Group, a large North American shopping centre operator, wanted to help a personal care product retailer boost repeat visits and compete with direct-to-consumer beauty brands. To do this they partnered with Aislelabs, using AislelabsFlow and AislelabsConnect to capture location data and behavioral signals and target likely beauty shoppers.

Aislelabs used Flow’s location intelligence and AI-powered segmentation to identify women who had visited the store or other health & beauty shops in the past six months, then ran a ten-day behavioral retargeting campaign through Aislelabs Connect via Facebook’s Audience Network. The campaign drove nearly $54,000 in revenue with about a 1,300% ROI, increased return customers by 43%, boosted in-store engagement (10+ minutes) by 50%, and lifted visits to the storefront corridor and Health & Beauty stores.