Case Study: National Shopping Centre Group achieves 2,500% data growth and unified omnichannel marketing with Aislelabs

A Truly Unified Marketing Platform for a National Shopping Centre Group

National Shopping Centre Group, a manager of ten premier urban shopping centres, faced fragmented customer data and minimal behavioural insight: over 200,000 email sign-ups accumulated in web silos across a decade with little demographic information, slow manual campaign processes, and no reliable way to link online campaigns to in‑mall visits. To solve this offline-heavy marketing challenge they turned to Aislelabs’ offline‑first marketing automation and Customer Data Platform (CDP).

Aislelabs deployed Connect, Flow and Customer Hub to capture opt‑in demographics via guest WiFi, map in‑store visits, and merge legacy and new data into unified profiles, enabling hyper‑targeted cross‑channel campaigns (email, SMS, reviews, coupons). The results were dramatic: data acquisition rose by over 2500% in one year, the original 200,000 records were imported and unified, 5.2 million emails were sent in a 30‑day period, and the campaigns drove nearly a third of a million returning guests — while giving the group measurable offline analytics and ROI through Aislelabs.