Case Study: Toys “R” Us achieves 34% higher average tickets with aisle411

Toys“R”Us - Customer Case Study

Toys“R”Us partnered with aisle411 to solve a common big-box retail problem: customers overwhelmed by very large stores and struggling to find gifts and specific items. aisle411 supplied QR‑code navigational signs that link to a mobile‑optimized store map where shoppers can search by product name, item number or category and pinpoint exact in‑aisle locations.

aisle411’s solution was deployed across 800+ U.S. Toys“R”Us stores and included a holiday deal map that shows the location of selected offers. The result was measurable: shoppers using the deal mapping feature (deal mappers) had 34% higher tickets than the average, demonstrating increased basket size and better in‑store navigation thanks to aisle411.

Toys“R”Us

Hank Mullany

Former President