Case Study: Aswaaq achieves improved shopper experience and competitive advantage with aisle411 indoor mapping and navigation

Aswaaq LLC - Customer Case Study

Grocery retailer Aswaaq wanted to simplify in-store shopping for mobile-first customers and shorten the time shoppers spend locating products in its Dubai shopping mall. To address this, Aswaaq partnered with aisle411 to deploy indoor mapping, product location and indoor navigation services, using Philips Lighting for accurate indoor positioning and integration into the retailer’s mobile app.

aisle411 implemented interactive store maps, product locations and turn-by-turn indoor navigation so shoppers can follow the shortest route to every item on their list. The solution improved shopping speed and convenience, giving Aswaaq a clear customer advantage—summarized in the deployment results as an “advantage towards the customer.”

Aswaaq

Affan Al Khoori

Chief Operating Officer