Case Study: Xcela books 7 meetings from 400 cold leads with AiSDR

Xcela booked 7 meetings from 400 cold leads during the first weeks after launch

Xcela, a fast-growing insurtech startup, lacked a dedicated sales of manual outbound outreach. The co-founders needed a solution to automate their sales process using their own leads and crafted email templates without resorting to generic bulk campaigns or sacrificing personalization. They turned to the vendor AiSDR for its AI-driven sales development representative service.

AiSDR implemented a solution that used Xcela's original email templates as a base, mirroring their tone while making each message unique and personalized. The AI managed the entire process, responding to prospects within minutes, handling conversations, and booking meetings directly to a calendar. As a result, Xcela booked 7 meetings from 400 cold leads, achieving a 7.5% response rate and scheduling its first demo within a week of onboarding with AiSDR.

Xcela

Nick Bowman

Co-Founder