Case Study: Hakkōda boosts outbound engagement with AiSDR

Hakkōda sent 8,000+ emails in 4.5 months, with the best campaign hitting a 6.19% positive reply rate

The customer, Hakkōda, a Fortune 500 data consultancy, faced challenges in scaling their outbound efforts to enterprise prospects. Their demand generation team struggled with low response rates from generic, manual outreach that threatened deliverability and brand reputation. To address this, they turned to the vendor, AiSDR, for an AI-driven outreach solution.

AiSDR implemented a multi-channel strategy using email and LinkedIn, incorporating multi-touch campaigns and high-intent social signal triggers. The solution enabled Hakkōda to send over 8,000 emails in 4.5 months. The results were significant, with their best event-invite campaign achieving a 6.19% positive reply rate and their overall cold outreach achieving a 1.63% reply rate, successfully transforming their outbound into a scalable pipeline driver.

Hakkōda

Andre Leonard

Director of Demand Generation