Case Study: Glendale Galleria increases mall media revenue with AIScreen

Glendale Galleria boosts mall media revenue 28.6% with AIScreen

Glendale Galleria was selling advertising on its digital mall screens but faced a challenge. Advertisers wanted proof that their campaigns were truly being seen and engaged with, not just placed in high-traffic areas. The mall needed to move beyond simple foot traffic estimates to verified engagement data to justify premium pricing and improve advertiser confidence. To address this, they turned to the vendor AIScreen.

By implementing AIScreen's AI Audience Analytics and Content Management solutions, Glendale Galleria gained insights into audience attention, dwell time, and engagement specific to different mall zones. This allowed them to reprice high-attention placements and optimize content timing. The results from AIScreen were significant, including a 28.6% uplift in premium placement revenue and a 39.7% improvement in advertiser renewal confidence, finally allowing them to sell verified attention instead of just estimated visibility.

Glendale Galleria