Case Study: Threadheads boosts global sales and AOV with Airwallex

Threadheads has eCommerce payments down to a tee with Airwallex’s Klarna and Afterpay integrations

Threadheads, a Melbourne-based eCommerce clothing brand, needed a better way to support its rapid global growth and expand beyond local sales into the UK, US, and other markets. The team was already using Airwallex for global financial operations, including Business Account and Payments, but still faced challenges offering modern payment methods internationally and managing cross-border finances efficiently.

With Airwallex, Threadheads enabled Klarna and Afterpay globally through easy checkout integrations and local settlements, unlocking a major uplift in performance. Airwallex helped the brand see a 25%–40% increase in average order value from BNPL customers, around 2,300 orders in the first two months, and approximately $15,000 earned through Airwallex Yield over 12 months, while also reducing friction and helping the team operate more flexibly across currencies and markets.

Threadheads

Mirko (Mitch) Ancellotti

Head of Operations and Finance