Case Study: PURE Group achieves faster, more controlled corporate payments with Airwallex

PURE Group scales business with multi-currency corporate cards

PURE Group, the global fitness and lifestyle brand behind PURE Fitness and PURE Yoga, needed a scalable way to support its rapid international growth across cities like New York, Hong Kong, Singapore, Beijing, and Shanghai. Before using Airwallex, the team relied on a single shared corporate card, which caused delays in vendor payments, created a heavy reimbursement burden, and limited visibility and control over spending.

With Airwallex Corporate Cards, PURE Group can instantly issue multiple multi-currency Visa company cards to employees, set spending limits, and assign cards for specific purposes, reducing reliance on personal cards and manual reimbursements. Airwallex helped the company improve payment speed, tighten budget control, and reduce fraud risk, while saving time and lowering operational costs through a simple, secure, and cost-effective card management solution.

PURE Group

Gavin Black

Interim CEO and Chief Financial Officer