Case Study: Jamjoom Fashion achieves 99.9% delivery with Airtable

Transforming end-to-end operations in the fashion industry

Jamjoom Fashion, a leading retail powerhouse in the Middle East, needed a better way to manage complex, seasonal operations across product development, buying, inventory, logistics, and supplier management. With data spread across disconnected systems and aging legacy tools, the company struggled with delays, siloed information, and limited end-to-end visibility. Airtable was brought in to help unify its supply chain and support its “idea to shelf” process.

Using Airtable as a centralized operational hub, Jamjoom Fashion connected product development, supply chain, ERP, and logistics data into a single source of truth, with automations for approvals, notifications, and status updates. The result was 99.9% on-time delivery, a 12% reduction in costs, and a 6% increase in sales, along with faster product launches, better inventory planning, and improved cross-functional collaboration. Airtable also helped Jamjoom Fashion maintain performance through external disruptions like the Red Sea shipping crisis.

Jamjoom Fashion

Osman Jamjoom

Transformation Director