Case Study: SUSE achieves 99% faster campaign execution with Airtable

SUSE accelerates campaign execution by 99% with Airtable

SUSE, a global leader in enterprise open source solutions, faced challenges with inefficient and disparate systems for managing marketing campaigns. Their operations relied on spreadsheets and disconnected tools, leading to data silos, errors, and a heavy dependence on IT support. To achieve unified and scalable operations, they turned to Airtable for a solution.

By implementing Airtable's no-code platform, SUSE centralized campaign management and automated workflows, integrating seamlessly with Salesforce and Marketo. This solution enabled instant campaign launches, achieving a 100% reduction in creation SLAs and accelerating campaign execution by 60%. Airtable automated UTM creation and data quality checks, ensuring only clean, reliable leads were sent to sales in minutes instead of days, fundamentally transforming their marketing operations.

Suse